Hudson Square
Hudson Square’s Business Improvement District selected a team to transform the public realm and streetscape in the neighborhood. The resulting Streetscape Improvement Plan implements five distinct initiatives over five years to improve traffic flow, create open spaces, green the streets and promote pedestrian culture.
FREEMAN PLAZA
Freeman Plaza presented a unique challenge. A blank canvas with a rigid constraint, it abutted the entrance to the Holland Tunnel. We wanted the space to benefit pedestrians, workers in the area, tourists and families. Discussions revolved around increasing greenery, providing space for concerts and creating air filtration.
GAFFER TAPE INSTALLATIONS
During the opening for the new Children’s Museum, this installation was the first step in creating a common language for developers, residents and visitors of the area. It provided an opportunity to educate as well as understand the desires and needs of the community. This was the first of many gaffer tape installations and inspired the following press kits.
press kits
Once the gaffer tape language was established, kits were designed, assembled and distributed to businesses and groups in the area. This allowed the conversation to grow. Minimal directions were included, encouraging business owners and locals to be creative with their installations. Through the hashtag #hudsonsquareis and regular check-ins, we were able to gather even more information.
